Message from Organiser
On behalf of Merlien
Institute, GreenBook, Kantar and our sponsors we would like to thank you for
participating at our recent Market Research in the Mobile World North America
conference that was held on the 18 & 19 July 2012 in Cincinnati, OH. More
than 320 delegates from research agencies, technology companies and client-side
firms attended the event. A big thank you to Lenny Murphy (GreenBook), Guy Rolfe
(Kantar) and Russ Speiller (P&G) for chairing the two days making this
event very engaging and successful!
The conference was an
exciting and impactful programme that brought together practitioners and
thought leaders to discuss the future of the insight function and of the market
research industry. The conference focused mainly on four modules, namely:
Module 1: How New Technologies Are Transforming the Insight Function
To start out the event
we’ll be focusing on learning about the latest advances in emerging research
technologies from the firms that are at the cutting edge of innovation. This
initial module will set the tone of thought leadership for the conference.
Module 2: Validation & Use Cases
The afternoon of the
first day, we’ll examine the current state of validation of new approaches
within the new research paradigm and examine use cases. The knowledge sharing
by industry leaders and event participants will ensure maximum activation of
learnings.
Module 3: The Research Industry's Threats & Opportunities
Building off of the
previous modules, starting day 2 we’ll broaden the focus and look towards the
nearest future with the goal of building
research capabilities that take advantage of new opportunities and can overcome
the numerous challenges facing practitioners.
Module 4: The Road Ahead: The Market Reserch in 2020
Presenters and attendees will work
together as futurists to develop a working model of what the global market
research space may be like in the future. This final module will inspire all to
carry forward and enact the bold vision co-created at the conference.
537, Varghese Plaza, 1st Floor,
Vetturnimadam, Nagercoil, K.K.Dist
Ph: 04652-224337, Mob: 9500946903.
Email: anitpromoters@gmail.com
Website:www.anitpromoters.com
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