1. Belief
Your own belief in the value and benefit of funeral flowers will be your greatest asset in presenting this information to families.
2. Sentiment
There is a common denominator in sending flowers, in giving to charity, and in supporting one's church. It is sentiment. Sentiment is actually a complex organization of ideas, feelings, and instincts which are built up in the course of an individual's experience. Sentiment serves a very vital human need.
3. Significance of Flowers
Flowers are sent to funerals for several reasons. First, flowers are a means of expression. It is often difficult for those mourning a death to put feelings into words. Flowers are a visual expression of love, sympathy, and respect. They are means a lending support and sharing the burden of grief.
4. Freedom of Expression
Families deserve the right of complete freedom of expression at time of death. People are not cast from the same spiritual or emotional mold. Therefore, they should be free to express themselves in the manner which best conveys their emotions. Any expression which is the result of dictate ceases to be an act of the heart.
5. The Tradition
Americans traditionally have expressed their respect for the dead and sympathy for the bereaved by sending flowers. This long-standing custom helps people express their innermost feelings. Funeral flowers are for the living and the dead. They are tokens of respect for the deceased.
6. Atmosphere
The more comforting the memory picture, the more easily it is recalled by the bereaved; and the more vivid is the reinforcement of reality and actualization of loss. Flowers do not wither and die in the mind of the bereaved. They are recalled time and again as indelible memories.
7. Flowers Have a Spiritual Significance
They are symbolic not only of the love and sympathy, but also of eternity and immortality. Flowers help minister to the bereaved by giving testimony of the love and understanding of follow human beings. The life of flowers is fleeting.
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